The 1967 Volkswagen Beetle, The All-Time Best-Seller
The Beetle is perhaps the best-selling car of all-time. Truly, a recognizable shape that has stood the test of time. The vehicle is still being produced in Mexico, continuing the long-time running record. Adolf Hitler was searching for a people’s car that was capable of transporting three children and two adults at speeds of sixty miles-per-hour. The car was to be inexpensive, costing the same as a motorcycle. Ferdinand Porsche was commissioned to produce such a vehicle.
There are many theories as to where the designs originated from. Some believe Hitler designed the vehicle. Some theorize that it was Joseph Ganz’s 1920 design that was the true inspiration for the Beetle design. Porsche had created designs for the Mercedes-Benz 170H, which played into the design of the Beetle. Inspiration for the Beetle had been drawn from the Tatra vehicles, mainly the T97, that had been designed by Hans Ledwinka. Due to the similarities, Tatra launched a lawsuit which never really materialized due to Germany invading Czechoslovakia. The lawsuit was later re-opened after World War II and Volkswagen was forced to pay Tatra 3,000,000 Deutsche Marks. This left Volkswagen with little money for development of new Beetle models.
The Volkswagen Beetle first came on the scene in 1947, but they were known by a different name. KdF, short for Kraft durch Freude meaning ‘power by joy’, was designated to these small, gas-friendly vehicles. In English, the name Beetle was used. In German, they were known as Kafer, and in French they were called Coccinelle. These little bundles of joy featured mechanical drum brakes and a gearbox void of synchromesh. In 1949 the Volkswagen logo was placed on the rims. The engine was expanded to 1131 cc and was capable of producing 25 horsepower. The models that were produced after October of 1949 could be started without a ’starting crank’.
Two convertible options were offered by Volkswagen in 1949. The two-seater design, designated 14A, was penned by Josef Hebmuller. The four-seater Type 15 version was designed and produced by Karmann of Osnabruck. The four-seater was vastly more popular and stayed in production for 30 years.During the 1950’s the Beetle saw exterior and interior improvements. 1951 saw the addition of arm-rests which were discontinued just a few months later. In 1952, 2nd-4th gears became synchronized. The dashboard was redesigned with a glove compartment. In 1955, the bumper was improved and electrical direction-indicators were installed. A second tail-pipe was added. The front seats became wider and could be moved to three different seat-back adjustable positions.
The Beetle continued to be sold in the United States until 1978 with the convertible version was sold until early 1980. Sales continued in Europe until 1985. Developing countries, such as Mexico, have been developing the Beetle since 1964 and the vehicles have remained in production since that time.
